Sharing of information has been pivotal in the saga of human civilization. From homing pigeons of yore to Twitter of today, mankind has used all means to share information.
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In today’s digital age , we are witnessing revolutionary steps in imparting news sharing. While digital media has been around for some time, it is from 2017 onwards that we are witnessing phenomenal growth in digital media. Thanks to the cheap and fast data from telecom companies. Assam, naturally, saw the rise of digital media.
Assam has always been under represented in media. Local TV channels and newspapers could never reach the global Assamese diaspora. However, digital media outlets filled this gap. These are creating waves all through the media world now.
Faster delivery of news and mobile media has helped its growth. Today, one of the pioneers of digital media in Assam, INSIDENE celebrates its third anniversary. INSIDENE is special because it has not limited itself to digital platform only. From time to time, it has organised Youth Conclaves, which have given it the special status.
Having said that, there are still a lot to do for Assamese digital media outlets. To begin with, the user interface has to be much more visually appealing. Secondly, digital media outlets in Assam are too dependent on social media platforms like Facebook. While it is important for traffic growth and AD revenues, these media outlets need to invest in developing Android as well as iOS applications, along with, regular updates.
I am hopeful that INSIDENE will lead the way and be a beacon for all other digital media outlets of Assam. I wish INSIDENE a Happy Birthday and a great future.
NOTE: Bhaskar Papukan Gogoi is a common man. His twitter handle is @bhaskargogoi
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