Mega Entertainment, north east’s largest fashion and pageant event organizer, conducted auditions for 16th edition of Sunsilk Mega Miss North East and the 9th edition of Garnier Men Mega Mister North East at Kokrajhar’s Hotel Gaurang Valley today. Following this, the Mega Entertainment team will conduct auditions in Agartala at Hotel Haven Intercontinental tomorrow from 11am onwards.

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Following this, the Mega Entertainment team will also conduct auditions inItanagar on June 6, Shillong on 8th Juneand finally in Guwahati on 10th June. Through these auditions, the pageant organizers will select 50 women and 50 men from across the eight northeastern states, who will vie for the coveted title of Sunsilk Mega Miss North East 2018 and Garnier Men Mega Mister North East 2018.
Both the pageants are the brainchild of fashion entrepreneur Abhijit Singha and have been produced by Mega Entertainment. The shows will feature the most beautiful women and the most desirable men from across the eight north eastern states, which will travel to Guwahati for the Grand Finale to be held on on 29th and 30th June, 2018 respectively.

This year, Mega Entertainment, as a responsible entity of the community, has joined hands with the Assam State Biodiversity Board (ASBB) to raise social awareness regarding the significance of biodiversity with the theme- Biodiversity, for posterity and prosperity. As a part of this initiative, awareness campaigns will be organized at various places rich in biodiversity, and the general public will be educated on the importance of preserving the same.

Abhijeet Singha, Founder of Mega Entertainment says, “In the past 15 years, Mega Miss North East has established a strong foothold across northeast, and today, it is the most coveted beauty pageant of the region. Because of that, there has been a tremendous change in the quality of talent that we see at the auditions. The girls are so much more confident and prepared, as compared to the previous years. They take more effort in maintaining their skin, hair and overall appearance.”

“Similarly, the contestants of Mega Mister North East start their fitness training for the pageant months in advance, and they are more confident with themselves. Now, as we march towards celebrating almost a decade of the pageant, the contestants will be in store for bigger surprises, better opportunities and the associations with many big names from the fashion and glamour industry. I am sure this year’s auditions will bring out yet another group of talented and confident contestants from across the region”, adds Singha.
As the title sponsor for Mega Miss North East, India’s premium hair care brand Sunsilk celebrates the free-spirited, joyful and confident girl. Given the spirit that the Sunsilk girl embodies, there could not have been a better association than with Mega Miss North East where young girls from different walks of life write their own story, with different hairstyles adorning their thick and long hair. Hence, the theme of the pageant this year is “When Your Hair Is Thick, Take Your Own Style Pick”.

India’s leading men’s face wash; Garnier Men has joined hands with Mega Mister North East as the title sponsor this season. The winner of the pageant will get a year’s supply of grooming products from Garnier Men, which will always keep him energized and refreshed to face all challenges head-on. The male contestants will also get a chance to make a direct entry into the semifinal through the Axe Signature wild card contest. All the contestants need to do is tell Axe Signature how he makes his own rules that make him unique. The contestant with the best reply directly enters the semifinal.

The Sunsilk Mega Miss North East 2018 winner will get a prize package worth approximately Rs. 7 lakhs, including the winning crown and sash of Sunsilk Mega Miss North East 2018, a cash prize of Rs. 1 lakh, opportunity to become the face of Sunsilk’s print and outdoor campaigns.

The winner of Garnier Men Mega Mister North East 2018 will get a prize package worth approximately Rs. 5, 00,000. It includes the official sash and trophy of Garnier Men Mega Mister North East 2018, a cash prize of Rs. 1 lakh.

The prize package of both the pageants also includes fitness counselling and membership at Chisel Dighalipukhuri for a year, gift hamper from Rang De Basanti Urban Dhaba, portfolio shoot by leading fashion photographer Rahul Biswas, public relations and reputation management for the reigning term from Life’s Purple and digital celebrity management from One & Zero – The Marketing Trend.

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